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Event Details
Orange County Product Managers January Meeting
Wednesday, January 11 @ 6:00 - 8:30 PM
@ Posch Restaurant in Irvine
"Everything's A Game - Integrating Game Play into the Product Experience"
with Morgan Brown
Gamification is the hot new marketing buzzword. Companies like foursquare, Nike, Ford and others have used gamification to drive customer behavior, increased engagement and revenue. But what is gamification, and how can it work for your product or business? This talk will discuss the basic tenants and best practices of gamification, look at some effective uses via case study, and also talk about how gamification can be applied to different products, both online and off.
We'll outline a roadmap for developing a gamified experience, building and executing on the strategy, and providing ways to ensure that your efforts will drive core product and business metrics. You'll leave this talk with solid understanding of how gamification can work for your product or business as well as ideas, tools and resources to begin the process of gamifying your user experience.
$15 - Early advance purchase online (by Friday, January 6)
$20 - Advance purchase online
$25 - Cash at the door Online pre-registeration required to guarantee entrance.
Drinks and appetizers will be provided.
Attendee List
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When & Where
Posch
18912 MacArthur Blvd
Irvine,
CA 92612
Wednesday, January 11, 2012 from 6:00 PM to 8:30 PM (PT)
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Hosted By
Orange County Product Managers
Orange County Product Managers facilitates the exchange of ideas, resources, best practices and contacts between product management and product marketing professionals in Orange County, California.
